Privacy policy

Privacy Policy — HiFruitty

Last updated: April 1, 2026

STRATACORE LLC, a limited liability company organized under the laws of the State of New Mexico, United States (EIN: 33-4163128), doing business as HiFruitty ("HiFruitty," "we," "us," or "our"), operates hifruitty.com ("the Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

Registered Address: 1209 Mountain Road PL NE, Ste R, Albuquerque, NM 87110, United States.

1. Information We Collect

Personal information you provide:

Name, email address, shipping and billing address
Payment information (processed securely via Shopify Payments — we never store your card details)
Phone number (if provided for shipping updates)
Order history and product preferences
Any information you include in communications with us

Information collected automatically:

IP address, browser type, device type, and operating system
Pages visited, time spent on pages, and referring URLs
Cookies and similar tracking technologies (see Section 5 below)

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including shipping and returns
Send order confirmations, shipping updates, and customer support responses
Improve our website, products, and customer experience
Send marketing communications (only if you have opted in — you can unsubscribe at any time)
Prevent fraud and ensure the security of our platform
Comply with applicable legal obligations

3. Legal Basis for Processing (EU/EEA Users)

If you are located in the European Union or European Economic Area, we process your personal data under the following legal bases as defined by the General Data Protection Regulation (GDPR):

Contract performance: Processing necessary to fulfill your orders and provide our services.
Legitimate interest: Processing for website improvement, fraud prevention, and security.
Consent: Processing for marketing communications, which you may withdraw at any time.

As a U.S.-based company serving EU customers, STRATACORE LLC acts as the data controller for your personal information. You may contact us at care@hifruitty.com regarding any data protection inquiries.

4. International Data Transfers

Your personal data may be transferred to and processed in the United States, where STRATACORE LLC is established. The United States may not provide the same level of data protection as your country of residence. By using our Site and providing your information, you acknowledge this transfer. We take reasonable measures to ensure your data is treated securely and in accordance with this Privacy Policy.

5. Cookies

We use cookies and similar technologies to:

Keep your shopping cart active during your visit
Remember your preferences
Analyze website traffic (via Google Analytics)
Deliver relevant marketing (via Meta Pixel, if applicable)

You can control cookies through your browser settings. Disabling cookies may affect your shopping experience. For EU/EEA visitors, we obtain consent before placing non-essential cookies in compliance with applicable regulations.

6. Sharing Your Information

We do not sell your personal information. We share data only with the following categories of third parties:

Shopify: Our e-commerce platform, which processes your order and payment data
Shipping carriers: To deliver your orders (name, address, phone number)
Email marketing tools: If you subscribe to our newsletter (email address only)
Analytics providers: Aggregated, anonymized usage data (e.g., Google Analytics)
Advertising platforms: Meta Pixel for ad performance measurement (if applicable and with your consent where required)
Legal authorities: If required by law or to protect our rights

7. Data Retention

We retain your personal information for as long as necessary to fulfill orders, provide customer support, and comply with legal obligations. When data is no longer needed for these purposes, we securely delete or anonymize it. You can request deletion of your data at any time by contacting us at care@hifruitty.com.

8. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Opt out of marketing communications
Request a copy of your data in a portable format
Object to or restrict certain processing of your data
Withdraw consent at any time (where processing is based on consent)
Lodge a complaint with your local data protection authority

EU/EEA residents: You have rights under the GDPR. To exercise any of these rights, contact us at care@hifruitty.com. We will respond to your request within 30 days.

California residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request its deletion, and opt out of its sale. We do not sell personal information.

9. Security

We implement industry-standard security measures including SSL encryption, secure payment processing via Shopify Payments, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website and products are intended for individuals aged 18 and over. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically. Material changes will be communicated via email or a prominent notice on the Site.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights:

Email: care@hifruitty.com
Legal entity: STRATACORE LLC
EIN: 33-4163128
Address: 1209 Mountain Road PL NE, Ste R, Albuquerque, NM 87110, United States